Privacy and Cookies
Your consent applies to the following domains:
sarabackmo.com, sarabackmo.se, sarabackmo.no
Last updated: 2026-05-15
This Privacy & Cookie Policy explains how Sara Bäckmo AB collects, uses and protects personal data when you visit this website, use our services, make a purchase, create an account, leave a comment, interact with our content, or click links on the website.
It also explains how we use cookies and similar technologies for functionality, analytics, advertising, affiliate tracking and embedded third-party content.
Who we are
This website is operated by:
Sara Bäckmo AB
Bökebacken 2
Vederslöv
Sweden
Contact: info@sarabackmo.se
Personal data we may collect
We may collect personal data when you:
- visit the website;
- accept or manage cookie preferences;
- create an account or log in;
- make a purchase in the online store;
- leave a comment;
- contact us by email or through forms;
- interact with embedded content such as videos;
- click affiliate links;
- interact with ads or marketing content.
The information we collect may include:
- name;
- email address;
- billing and shipping address;
- payment-related information;
- account information;
- order history;
- comments and messages;
- IP address;
- device and browser information;
- cookie identifiers;
- traffic source;
- pages visited;
- interactions with content, ads or affiliate links;
- consent preferences.
We only collect the information needed for the purposes described in this policy.
How we use personal data
We may use personal data to:
- provide and improve the website;
- process purchases and payments;
- manage user accounts;
- respond to messages and comments;
- prevent fraud and keep the website secure;
- remember cookie and consent preferences;
- analyze website traffic and content performance;
- measure advertising performance;
- show relevant ads;
- manage affiliate links and referral tracking;
- comply with legal obligations.
Legal basis for processing
Depending on the situation, we process personal data based on one or more of the following legal bases:
- your consent;
- our legitimate interest in operating, securing and improving the website;
- performance of a contract, for example when you make a purchase or use a paid service;
- legal obligations, for example accounting, tax or consumer protection requirements.
For cookies and similar technologies that are not strictly necessary, we ask for consent where required by law.
Cookies and similar technologies
Cookies are small data files stored on your computer, tablet or smartphone when you visit a website. Cookies are not programs and cannot contain malware or viruses.
We also use similar technologies that may store or access information on your device or browser. This can include pixels, tags, scripts, local storage, link-based attribution and other tracking technologies.
We use cookies and similar technologies to:
- make the website work properly;
- remember your cookie preferences;
- support log-in, shopping cart and checkout functions;
- prevent fraud and improve security;
- understand how visitors use the website;
- measure content and marketing performance;
- show relevant ads;
- measure ad conversions;
- support embedded content such as videos;
- track affiliate referrals and purchases.
Cookie categories
Necessary cookies
Necessary cookies are required for the website to work properly. They may support features such as secure log-in, shopping cart functions, checkout, fraud prevention, security and storing your consent preferences.
These cookies are normally active because the website cannot function properly without them.
Functional cookies
Functional cookies help provide additional features such as embedded videos, social sharing, remembering preferences and other third-party functions.
Analytics cookies
Analytics cookies help us understand how visitors use the website. They may collect information about page views, sessions, traffic sources, clicks and general visitor behavior.
We may use analytics tools such as Google Analytics, PixelYourSite, Sourcebuster and Hotjar. These tools help us understand how the website is used and how we can improve it.
Advertising cookies
Advertising cookies and similar technologies help us measure advertising performance and show relevant ads on this website and on other platforms.
We may use tools such as Google Ads, Google Tag Manager, Google DoubleClick and Meta technologies. These tools may help measure conversions, build audiences, retarget visitors, and understand whether ads led to visits or purchases.
Other or uncategorized cookies
Some cookies may be listed as “other” or “uncategorized” while they are being reviewed. We regularly review and update our cookie information.
Detailed cookie information
Below you can find details about the cookies currently used on this website, including cookie name, provider, duration and purpose.
Necessary
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
| Cookie | Duration | Description |
|---|---|---|
| wt_consent | 1 year | Used for remembering users’ consent preferences to be respected on subsequent site visits. It does not collect or store personal information about visitors to the site. |
| pbid | 6 months | PixelYourSite sets this cookie to store unique identifiers for visitors, facilitating the management of user sessions during services like venue booking or rentals. It helps maintain the user's active state and ensures a consistent user interface. |
| wpEmojiSettingsSupports | session | WordPress sets this cookie when a user interacts with emojis on a WordPress site. It helps determine if the user's browser can display emojis properly. |
| m | 1 year 1 month 4 days | Stripe sets this cookie for fraud prevention purposes. It identifies the device used to access the website, allowing the website to be formatted accordingly. |
| __stripe_mid | 1 year | Stripe sets this cookie to set a unique session identifier to recognize users across sessions. |
| __stripe_sid | 1 hour | Stripe sets this cookie to set a unique session identifier for a single session. |
| euconsent | 1 year | CookieYes sets this cookie to store data when IAB TCF is enabled. |
| pbid | 7 days |
Functional
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
| Cookie | Duration | Description |
|---|---|---|
| No cookies to display. | ||
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
| Cookie | Duration | Description |
|---|---|---|
| sbjs_migrations | session | Sourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website. |
| sbjs_current_add | session | Sourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website. |
| sbjs_first_add | session | Sourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website. |
| sbjs_current | session | Sourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website. |
| sbjs_first | session | Sourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website. |
| sbjs_udata | session | Sourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website. |
| sbjs_session | 1 hour | Sourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website. |
| pys_session_limit | 1 hour | PixelYourSite plugin sets this cookie to manage the analytical services. |
| pys_start_session | session | PixelYourSite plugin sets this cookie to manage the analytical services. |
| pys_first_visit | 7 days | PixelYourSite plugin sets this cookie to manage the analytical services. |
| pysTrafficSource | 7 days | PixelYourSite plugin sets this cookie to manage the analytical services. |
| pys_landing_page | 7 days | PixelYourSite plugin sets this cookie to manages the analytical services. |
| last_pysTrafficSource | 7 days | PixelYourSite plugin sets this cookie to manage the analytical services. |
| last_pys_landing_page | 7 days | PixelYourSite plugin sets this cookie to manages the analytical services. |
| _gcl_au | 3 months | Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services. |
| _hjSessionUser_* | 1 year | Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site. |
| _hjSession_* | 1 hour | Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site. |
| _fbp | 3 months | Facebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website. |
| _ga_* | 1 year 1 month 4 days | Google Analytics sets this cookie to store and count page views. |
| _ga | 1 year 1 month 4 days | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. |
| advanced_ads_page_impressions | 1 year 1 month 4 days | Advanced Ads sets this cookie to measure the number of previous page impressions. |
| pys_session_limit | 1 hour | |
| pys_start_session | Session | |
| pys_first_visit | 7 days | |
| pysTrafficSource | 7 days | |
| pys_landing_page | 7 days | |
| last_pysTrafficSource | 7 days | |
| last_pys_landing_page | 7 days | |
| _hjSessionUser* | 365 days | |
| _hjSession | 30 minutes |
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
| Cookie | Duration | Description |
|---|---|---|
| No cookies to display. | ||
Advertisement
Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
| Cookie | Duration | Description |
|---|---|---|
| YSC | session | Youtube sets this cookie to track the views of embedded videos on Youtube pages. |
| VISITOR_INFO1_LIVE | 6 months | YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface. |
| VISITOR_PRIVACY_METADATA | 6 months | YouTube sets this cookie to store the user's cookie consent state for the current domain. |
| test_cookie | 15 minutes | doubleclick.net sets this cookie to determine if the user's browser supports cookies. |
| IDE | 1 year 24 days | Google DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user profile. |
Others
Other cookies are those that are being identified and have not been classified into any category as yet.
| Cookie | Duration | Description |
|---|---|---|
| __Secure-ROLLOUT_TOKEN | 6 months | Description is currently not available. |
| __Secure-YEC | past | Description is currently not available. |
| advanced_ads_pro_visitor_referrer | 1 year | Description is currently not available. |
| __Secure-YNID | 6 months | Description is currently not available. |
| wc_cart_hash* | Session | To store items in shopping cart. |
| wc_fragments* | Persistent | Used by Woocommerce to recover discarded carts. |
| advanced_ads_visitor | 1 month | Description is currently not available. |
Google Ads, Google Analytics and Google Tag Manager
We use Google tools such as Google Analytics, Google Ads and Google Tag Manager to understand website traffic, measure advertising performance and improve our content and marketing.
Google Tag Manager helps manage tags and scripts on the website. Google Analytics helps us understand how visitors use the website. Google Ads helps us measure and optimize advertising.
For visitors in regions where consent is required, Google tags should respect your consent choices. Google Consent Mode allows Google tags to adjust their behavior based on the consent choices made in the website’s consent banner. Consent Mode does not replace a cookie banner.
Meta technologies
We may use Meta technologies, such as the Meta Pixel or related tools, to measure ad performance, understand website activity and create audiences for advertising on Meta platforms such as Facebook and Instagram.
Meta may use cookies and similar technologies to help personalize content and ads, measure ad performance, improve services and provide security.
Where required, Meta advertising and tracking technologies should only be used after valid consent has been given.
Affiliate links
Some pages and articles on this website contain affiliate links. This means that we may earn a small commission at no extra cost to you if you click an affiliate link and make a purchase.
We only link to products, services or companies that we believe may be relevant and useful to our readers. Affiliate links help support the work behind this website.
Affiliate partners or affiliate platforms may use cookies or similar tracking technologies to track referrals and purchases. This may include cookies, link-based tracking, attribution tools or other storage and access technologies. Any such tracking is handled by the third party and governed by their own privacy and cookie policies.
Affiliate disclosures will also be shown in or near content that contains affiliate links.
Embedded content from other websites
Pages on this website may include embedded content, such as videos, social media posts or other third-party content.
Embedded content from other websites behaves in the same way as if you had visited the other website directly. These websites may collect data about you, use cookies, embed third-party tracking and monitor your interaction with the embedded content, especially if you are logged in to that third-party service.
Examples may include YouTube, Facebook, Instagram or other third-party platforms.
Payments, checkout and ecommerce
If you make a purchase on the website, we may process information needed to complete the order, such as name, email address, billing address, shipping address, order details and payment-related information.
Payments may be handled by third-party payment providers such as Stripe or other checkout providers. These providers may process personal data for payment processing, fraud prevention, security and legal compliance.
We do not store full payment card details on our own servers unless explicitly stated by the payment provider setup.
Comments, accounts and log-in
If you leave a comment, create an account or log in, we may store the information you provide, together with technical information needed for security, spam prevention and website functionality.
If you are logged in, some cookies may be used to remember your session and preferences.
Email, forms and communication
If you contact us by email or through a form, we may process the information you provide in order to respond to your message.
Sharing personal data with third parties
We may share personal data with trusted service providers when necessary to operate the website and provide our services.
These may include providers for:
- website hosting;
- analytics;
- advertising;
- tag management;
- payment processing;
- ecommerce;
- email delivery;
- security and fraud prevention;
- embedded media;
- affiliate tracking;
- technical support.
We do not sell personal data in the ordinary sense of selling names or contact details. However, certain advertising or tracking activities may be considered “sharing” or “targeted advertising” under some U.S. state privacy laws. If applicable, visitors may have the right to opt out of such sharing or targeted advertising.
International transfers
Some of the service providers we use may process data outside your country or region, including outside the European Economic Area.
Where required, we rely on appropriate safeguards for international transfers, such as adequacy decisions, standard contractual clauses or other legally recognized transfer mechanisms.
How long we store personal data
We keep personal data only for as long as necessary for the purposes described in this policy, unless a longer retention period is required by law.
For example:
- order information may be stored for accounting and tax purposes;
- account information may be stored while your account remains active;
- consent records may be stored to document your choices;
- analytics data may be stored according to the settings of the analytics provider;
- cookies are stored according to the duration shown in the cookie list.
Your rights
Depending on where you live, you may have rights regarding your personal data. These may include the right to:
- access the personal data we hold about you;
- correct inaccurate personal data;
- request deletion of personal data;
- object to certain processing;
- withdraw consent;
- restrict processing;
- request data portability;
- opt out of certain advertising, sharing or targeted advertising where applicable;
- lodge a complaint with a supervisory authority.
To exercise your rights, contact us at:
U.S. privacy rights
If you are located in the United States, you may have additional privacy rights depending on your state of residence.
These may include the right to know what personal information is collected, the right to request deletion or correction, and the right to opt out of sale, sharing or targeted advertising.
If applicable, you can manage cookie and advertising preferences through the website’s consent settings or contact us at:
If advertising tools such as Meta Pixel, Google Ads remarketing or other targeted advertising tools are used, visitors from relevant U.S. states may have the right to opt out of certain sharing or targeted advertising.
Managing cookie preferences
You can change your cookie preferences at any time by using the cookie settings on the website.
You can also delete or block cookies in your browser settings. Please note that if you block all cookies, some website functions may not work properly.
If you use more than one browser or device, you need to manage or delete cookies separately on each browser and device.
Changes to this policy
We may update this Privacy & Cookie Policy from time to time. The latest version will always be published on this page with the date of the latest update.
Contact
If you have questions about this Privacy & Cookie Policy or how we process personal data, please contact us:
Sara Bäckmo AB
Bökebacken 2
Vederslöv
Sweden
info@sarabackmo.se